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Rear-View Mirror: A Look Back at Clayton Watch

By the Clayton Watch Team

Every town has that moment when you realize someone needs to pay closer attention. For Clayton, that moment arrived in August 2024, and that’s when we founded Clayton Watch.

We didn’t start this site to be popular. We started it because too much of what was being said about Clayton didn’t match the record, didn’t match the meetings, and didn’t match what residents were living through in real time.

So we made a decision early on:

We weren’t going to “join the conversation.” We were going to document it, verify it, and follow it forward.

And that mission has shaped everything we’ve done since.

How It All Unfolded — The Road Behind Us

1) We Built the Civic Archive the Town Didn’t Have

Before Clayton Watch, public meetings were technically public, but for the average resident, following city business felt like a scavenger hunt with no map. You had to hunt through agendas, minutes, scattered videos, and vague summaries.

So we stepped in and built a consistent, searchable archive of:

•  City Council meetings and recaps
•  Budget & Audit and Financial Sustainability sessions
•  Special meetings, study sessions, and key workshops
•  Community letters, public comments, and resident concerns

Our goal was simple: make the civic record easy to find, easy to follow, and impossible to quietly rewrite.

When residents ask, “Did that really happen?” we want the answer to be: Yes, and here it is.

2) We Called Out Leadership Gaps When Leadership Was Missing

A major reason Clayton Watch grew so quickly is that residents could feel it: leadership was inconsistent and, at times, effectively non-existent.

During this period:

•  We documented concerns that Reina Schwartz was working remotely from Sacramento during parts of her tenure, at a time when residents expected visible, hands-on leadership.
•  We also documented community observations that Bret Prebula lacked the leadership presence and people skills needed to stabilize City Hall, rebuild trust, and communicate clearly with the public.
•  During that same time period, an annual $400 parcel tax was pushed by former City Manager Reina Schwartz, supported by council members Carl Wolfe, Peter Cloven and Holly Tillman, while the city had not reconciled its checkbook in over 18 months.

In plain terms: They didn't know our numbers, but still pushed for a tax.

We pushed back because the issue was never solvency, it was the lack of leadership and accountability.

Today, Clayton’s finances are guided by experienced professionals working with strong rigor and transparency. Our mission remains the same: track the record, demand accountability, and protect the facts.

We are not interested in personal attacks. We are interested in performance, accountability, and outcomes, because when leadership disappears, residents pay the price in confusion, drift, and poor follow-through.

And that’s the difference worth preserving.

3) We Challenged the Spin — From Papers to Politicians

When local narratives stopped matching the record, we stepped in.

We challenged the Clayton–Concord Pioneer when it drifted into:

•  One-sided political framing
•  Civic reporting without verification
•  Dramatic claims unsupported by evidence

The publication is now defunct. We didn’t celebrate its end, but we archived its final season for accuracy, because Clayton’s history deserves honesty, not nostalgia.

Misspeaks, Misuse, and a Town That said 'No'

We also documented candidates running for local office when campaign rhetoric crossed boundaries or contradicted facts.

Here are the moments the community needed to know about:

•  One candidate campaigned on outsourcing Clayton’s police services, an idea met with strong community resistance. The town responded immediately and with unity. The candidate later said he misspoke or was misunderstood, a reversal we preserved for the record.
•  Another candidate, holding a high-ranking state title, attempted to use her position to influence internal governance decisions at a local charter high school. Residents viewed it as a boundary failure and misuse of perceived prestige. Her title-driven pressure, applied without process, resulted in a lawsuit filed against her by the charter high school, which publicly rejected outside political interference in internal school governance. We documented it as a clear indicator of flawed judgment by this individual.
•  Another candidate, claimed Clayton was racist, that our police profile, and that residents were afraid to leave their homes at night triggered alarm, but collapsed under verification using actual crime statistics, public safety reports, and council video archives.
•  That candidate, who is now serving on the City Council, later scrubbed the unverified racial claims from her campaign website, raising the key question we preserved for the community:

Were the problems solved, or did they never exist in the first place?

Either way, the town’s resistance to misinformation defined the outcome, and her silence spoke louder than the original headline ever did.

Our mission has never been about personalities, it's about process, proof, and perserving the record accurately, especially when the narratives wobble under daylight.

4) We Elevated Neighborhood Parking Into the Olivia on Marsh Creek Conversation

From the beginning of the Olivia on Marsh Creek project, residents raised clear and consistent concerns about spillover parking migrating into surrounding neighborhoods. Those concerns were often minimized, fragmented, or addressed in isolation, rather than as a direct consequence of the project’s approved design.

So we got specific, and we stayed specific.

Clayton Watch documented and explained how parking tied directly to the Olivia project:

•  We clarified what the approved parking plan actually allowed versus what residents were experiencing in real time.
•  We examined the Parking Permit Program as a mitigation tool, explaining how it works, what it can and cannot solve, and why it should be discussed as part of the project’s impacts, not as a separate afterthought.
•  We pushed for resident-first solutions, emphasizing that surrounding neighborhoods should not be expected to absorb overflow while enforcement and mitigation lagged behind occupancy.

Our position was straightforward:

Neighborhoods should not have to “get used to it” when parking impacts are a foreseeable result of a project’s design and approvals.

Parking is not an abstract policy debate, it is a quality-of-life issue, and in the case of Olivia on Marsh Creek, it deserved real attention, real mitigation, and real follow-through.

5) We Took on “Weeds Gone Wild” Before Fire Season Took Over

We also documented what residents were seeing on the ground: vegetation overgrowth wasn’t just an eyesore, it was wildfire fuel.

Through “Weeds Gone Wild,” we:

•  kept attention on public parcels and rights-of-way,
•  amplified resident warnings,
•  and pushed back on feel-good claims of oversight that didn’t match visible reality.

This is exactly what we mean by watchdog work: Issues don’t go away just because someone stops talking about them.

6) We Documented the Post Office Cleanup Until It Happened

We also kept pressure on an issue that many people quietly noticed but few were tracking publicly: the decline of the Post Office area, overgrowth, dumping, and a general “this isn’t who we are” feel.

We documented it until it became impossible to ignore. And when the cleanup happened, we documented that too, because we’re not here just to critique. We’re here to show the arc of cause, pressure, and results.

7) Olivia on Marsh Creek: The Oversight Story That Defined Our Role

If there’s one topic that shows why Clayton Watch exists, it’s Olivia on Marsh Creek.

We documented something important early:

Olivia on Marsh Creek was never approved or designed as a 55-and-over senior housing project, and the approved parking plan ultimately needed a reality check.

That misconception circulated publicly, and we corrected it, because labels matter, and misinformation becomes “fact” if no one challenges it.

But the bigger issue wasn’t the label. The bigger issue was oversight.

We documented resident concerns that: 

•  Conditions of Approval were discussed, but enforcement wasn’t clearly verifiable, residents asking questions were sometimes treated like a problem,
•  PIRs and public requests were met with defensiveness rather than transparency,
•  and public confidence was being replaced by “trust us” messaging.

So we kept repeating the line Clayton needed to hear:

Approval is not oversight. Oversight is the job.

And we made sure that idea stayed in the public record.

8) We Challenged Misleading Local Media

As the issues grew, so did the spin, and we began documenting something else: the way local narratives were being shaped through a long-running local paper.

We publicly challenged the Clayton–Concord Pioneer when it drifted into:

•  one-sided framing,
•  misleading civic coverage,
•  and unsupported claims presented as reporting.

That publication is now defunct.

We didn’t celebrate its end, but we did preserve the truth of its final chapter, because Clayton’s media history deserves honesty, not nostalgia.

9) Civil Grand Jury Report 2505: The Spark, The Letters, and the Petition

When the Civil Grand Jury Report 2505 was released, many residents felt it read less like neutral fact-finding and more like a targeted narrative.

The complainant remained anonymous, as allowed, but the public roadmap did not.

So we responded the right way: through process, documentation, and formal advocacy.

We delivered:

•  letters to the Superior Court Judge,
•  letters to the Lead County Attorney,
•  letters to the Contra Costa County Board of Supervisors, especially Supervisor Ken Carlson,
•  and a formal Petition to Correct or Amend the Public Record, supported by exhibits and primary documentation. (more on that to come later.)

We also documented what many residents recognized:

•  calls for investigation were being amplified by a small, organized circle of unhappy advocates,
•  the Clayton Business and Community Association (CBCA) contract drama and fallout was part of the public context,
•  and the report itself reflected an agenda that did not represent the full town.

Clayton Watch didn’t make it personal, but the timeline made it clear.

10) The Journalism Void Was Filled

When the Pioneer closed, Diablo Gazette stepped up its presence in Clayton and expanded independent coverage of local civic affairs.

We welcome that, because we’ve always believed:

A small town deserves more than one independent voice committed to the public record.

The View Behind Us

Looking back, we’re proud of what Clayton Watch has become, not because we “won arguments,” but because we built something more valuable:

•  A civic archive residents can actually follow
•  A timeline that makes spin harder and facts easier
•  A platform that keeps issues alive long enough for answers to appear
•  A public record that doesn’t evaporate when the headline cycle ends

We didn’t set out to win awards. We set out to make sure the record was accurate enough that awards could exist someday.

And that’s not just a win, that’s a legacy.

Respectfully submitted,

Clayton Watch
Political Action Committee and Members